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NEO Choice's IONIC Hair dryers are the ideal dryer to create perfect blow outs each and every time. The revolutionary Ionic Dryer is proven to prevent frizz with negative ion technology while restoring health and locking in moisture all in 40% less time than a conventional dryer. The featured infrared heat technology works to eliminate static and frizz, leaving your tresses in a constant state of shine. Choose between the three temperatures and two different speed settings for the perfect drying experience.